Amazon's October Prime Day sale kicked off today, and it includes a nice little savings on one of this year's highest-rated OLED TVs. We're referring LG's C4 OLED smart TV lineup, which has dropped in price, bringing the 55-inch model down to a record low of $1,297 — that's roughly $700 off. While it's typical to see TV prices fall throughout the year, starting basically soon after the TVs get announced, that doesn't change the fact that these are some of the steepest discounts we've seen since the C4 launched. You can save hundreds of dollars on other sizes, too.

As a refresher, the C4 is the company’s mid-grade line of OLED TVs. Each model includes the updated Alpha 9 Gen 7 chip, which makes menu navigation much snappier. They also boast improved brightness when compared to previous models. These TVs almost hit 1,000 nits of brightness, which is a little dimmer than a Mini LED panel and not quite on par with some sets that use advanced QD-OLED panels, but still better than many OLED alternatives.

LGLG 55-Inch OLED evo C4 Series Smart TV $1,297$2,000Save $703

All of the other sizes are also on sale.

$1,297 at Amazon

There’s a maximum refresh rate of 144Hz, which is fast enough to get the most out of a PS5 or Xbox Series X and good for PC gaming as well. Along those lines, these sets are compatible with G-Sync and AMD FreeSync. The PC gaming bona-fides are strong with this one.

One of the cool features of this smart TV is enhanced compatibility with LG soundbars. Newly-released soundbars will connect wirelessly to the television, clearing away the endless clutter of cables from the living room.

The 65-inch model is also on sale for $1,497, which is a good $200 off that set's usual street price over the last few months. And for the big spenders, the massive 83-inch version is available for $3,997. That's $1,403 or so off that model's typical price.

Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice, and stay tuned to Engadget.com for all of the best tech deals coming out of October Prime Day 2024.

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